Sustainability

Proost, a beer brand founded in 2017, has achieved a 130 percent compound annual growth rate over the past three years by prioritizing great taste, low bitterness, and low prices in India's expanding beer market. The company projects Rs 120 crore in revenue for FY 2024 and aims for a 5 percent national market share. This approach contrasts with premium trends, appealing directly to consumers who value reliability over sophistication.

Sokito, recognized as the greenest footwear manufacturer, introduces the Scudetta, a redesigned model that places comfort at the forefront through BioTech materials. This release builds on the original design while incorporating more than 50% recycled content, maintaining lightweight responsiveness alongside a butter-soft feel. The shift underscores a broader push in footwear production toward sustainable innovation that enhances user experience without sacrificing performance.