Proost, a beer brand founded in 2017, has achieved a 130 percent compound annual growth rate over the past three years by prioritizing great taste, low bitterness, and low prices in India's expanding beer market. The company projects Rs 120 crore in revenue for FY 2024 and aims for a 5 percent national market share. This approach contrasts with premium trends, appealing directly to consumers who value reliability over sophistication.